Frankie Collective @ Complex Market

Huge shoutout to all the girlies who stopped by our booth at Complex Market this Valentines day in LA for ASW 🏆💕 We introduced a limited drop and you all showed up and sold out our newest items!! Heres a recap for those of you who couldn’t attend:

We had a BLAST alllll weekend long.

Complex Market was all for the culture, with unique NBA Inspired collections for sale as well as one of a kind activations. This event perfectly blended basketball culture with a streetwear and lifestyle feel in the heart of downtown LA, right under the gorgeous 6th St bridge. Heres a list of our favorite moments:

• Watching the COAT competition front row (talk abut a nail biter😬)
• Competing on the Courts with event attendees
• Meeting Basketball Legends Carmelo Anthony and Chris Paul😢 ( who announced his retirement the day before. What a career he has had!)
• Watching Kevin Hart just be … Kevin Hart

But of course a HUUGE shoutout to one of our favorite athletes of all time and USC superstar Juju Watkins! We got to meet her at Complex Market and let us tell you, she is the most humble, confident, and gorgeous athlete. It was our honor having our booth in the same vicinity as her.

“When I’m on the court, I’m always playing for something bigger and putting on for my city” – JuJu Watkins

Outside of Complex Market, LA really turned up the heat to show why we are THE BEST city to host All Star weekend. There were activations all over the city collaborating with some of the greatest basketball players of all time, some of which are currently in their prime. Stephen Curry hosted his Plezi pop-up in collaboration with his new movie “GOAT”, Luka Doncic hosted Lil Luka’s Heartbreak Factory on Sunset Blvd, and Anthony Edwards created his own town “Antland” just outside of Crypto (The lakers stadium 🥶).

Outside of athlete events, the Celebrity All Star game was peeaak this year. Watching Amon-Ra St Brown (fight on ✌🏽❤️💛) shoot baskets was definetely one to remember.

There also were a lot of Club events that brought the “life” back into LA’s nightlife scene. Artists who preformed include:

• Glorilla 😍
• Cardi B 👑
• Don Toliver 🏆
• DJ Mustard 🎹
• DJ Pee Wee (Anderson.Paak) 🎧
• And the list goes on and on and on but you get the vibes 😁

Overall we are so thankful we got to be here for a once in a lifetime weekend. Huge shoutout to Complex for believing in us and our place in the culture. Hope this recap gave you enough FOMO to catch us at ASW next year!

-Frankie Collective