I’m a Los Angeles based digital creative and strategist currently pursuing my Master’s degree in Digital Media at USC Annenberg. My work sits at the intersection of culture and strategy, with a focus on building brands that feel relevant and visually strong.
My favorite LA places I have discovered so far:
- For the Win (Burgers)
- Andys WeHo (Jazz bar)
- Silverlake Flea Market (The best thrift)
…and many more to be determined 🙂
Los Angeles plays a big role in how I think about creativity. The city’s mix of fashion, music, media, and pop culture constantly influences my work and point of view. I’m drawn to ideas that reflect that confident and expressive energy.
I have hands-on experience in social media and digital content, having worked with local LA brands like Roseade and SBRBN on content planning, brand voice, and platform strategy. I’m especially interested in how brands show up online in ways that feel authentic rather than overproduced, and how creative decisions can be backed by clear strategic thinking.
Outside of work and school, I value balance. I stay active, spend a lot of time outdoors, and gravitate toward warm, tropical places when I travel, especially across Asia. When I’m offline, I’m probably binge-watching a show or relaxing at home with my sweet cats.
I’m passionate about fashion and sports, particularly where they overlap. I’m interested in how women engage with sports culture through media and style, and I’m always paying attention to how fandom, identity, and branding intersect. For the record: Raiders, Warriors, and Dodgers.
This site highlights my past work, interests, and the career direction I’m building toward. If you’re interested in collaborating or want to connect, don’t hesitate to reach out!
